Case study 01 · ZWEIFREUNDE

€4,800 in value.Automatically delivered before the first conversation.

AutoMates built a scalable lead-generation system that turns a short company brief into evidence-backed video strategy, concrete concepts and production-ready scripts.

Production n8n workflow
Multi-stage orchestration
Sanitized n8n workflow showing ten parallel research layers converging into a validated evidence bundle

10

parallel research layers

45 min

automated end-to-end run

48 h

estimated manual equivalent

6 weeks

sequenced production plan

The commercial challenge

How do you deliver real value before the first call—without investing additional time?

ZWEIFREUNDE wanted to give qualified prospects something genuinely useful before asking for their time. AutoMates turned the research and strategic preparation behind that experience into a personalized system that can run whenever a qualified lead arrives.

The challenge

Strategic quality doesn’t happen by itself.

Research, comparison and strategic preparation require senior attention—or a live format such as a webinar or workshop.

The system

Strategic groundwork—fully automated.

The system develops a company-specific marketing strategy from more than ten research and evidence layers—work that would normally require extensive manual research. Qualified leads receive the evidence, direction and concepts before the first call.

Film crew working together around a professional cinema camera during an outdoor production
Human production stays human

Why we chose this approach

We listened to the client.

ZWEIFREUNDE wanted to use AI without replacing the people who make creative work human. AutoMates therefore automated the research, comparison, evidence handling and planning around production—while creative direction, filmmaking and the people behind and in front of the camera remain human. The result demonstrates that significant efficiencies can be achieved without automating away human creativity.

The lead-generation idea

Do valuable work first. Then ask for a conversation.

The system creates a genuine exchange. A prospect leaves with something useful whether or not they buy. ZWEIFREUNDE gains informed context and a credible reason for a human follow-up.

Value for the prospect

  • Company- and competitor-specific research
  • A prioritized strategic direction
  • Three concepts, a six-week plan and scripts
  • A private result they can use without obligation

Value for ZWEIFREUNDE

  • A qualified company brief and real business context
  • Evidence of what the prospect cares about
  • Consent-aware engagement signals
  • A relevant starting point for human consultation

The value model

What would this strategy cost without automation?

We estimated the complete manual equivalent across research, strategy, copywriting and editorial QA at an experienced specialist rate of €100 per hour. The calculation is deliberately directional: it describes the work replaced by one personalized run, not a selling price or guaranteed saving.

Estimated manual equivalent per run

48 h

expert work

×

€100

per hour

Research, strategy, copywriting and QA

€4,800

The operating loop

More than a lead magnet: an end-to-end system.

The strategy is not the end of the funnel. It creates the context for a useful conversation and carries that context into the next step.
01

Visitor

02

Qualified brief

03

Research

04

Personal strategy

05

Private deep-dive

06

Intent signal

07

Sales conversation

01 · Evidence orchestrationSanitized architecture proof
Sanitized n8n evidence orchestration workflow with ten parallel research layers converging into validation and strategy handoff

Ten research layers become a clear strategic foundation

A sanitized Phase B view showing how one qualified brief fans out across ten parallel research layers before evidence is validated and handed into strategy.

The result

The analysis delivers more than insights—it delivers the next actionable step.

The system turns evidence into a decision and that decision into practical production material. The prospect can see what to make, why it matters and how to begin.

Market evidence collection

Company, competitor, channel and audience signals gathered across more than ten research layers.

Market landscape

A structured comparison of positioning, channel behavior and visible opportunity spaces.

Strategic direction

One prioritized, evidence-backed lever that gives the creative work a clear commercial job.

Three video concepts

Distinct creative routes connected to the audience, funnel stage and company strengths.

Six-week plan

A sequenced publishing plan that turns the chosen direction into a practical first cycle.

The delivery stack

One technology stack with six clear responsibilities.

Each component has a clear responsibility. The orchestration stays inspectable, the run state lives outside the workflow, and delivery connects cleanly to the commercial process.

n8n

Multi-stage orchestration

Supabase

Persistent run state

Anthropic

Research synthesis

Vercel

Private deep-dive delivery

Gmail

Controlled delivery

HubSpot

Qualified follow-up

Beyond delivery

The strategy does not end in the dashboard. It leads into an automated sales process.

AutoMates also delivered the connected HubSpot and n8n infrastructure that orchestrates AI-assisted qualification and outreach around the lead journey. That system deserves its own case study.
Strategy
n8n
HubSpot

Your next lead-generation system

What valuable work could your business do before the first call?

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